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Why Do We Starve While Being Full?

phoue

6 min read --

Malnutrition in an Era of Calorie Overload

The dazzling snack aisles of supermarkets, sweet drinks filling convenience stores, and spicy late-night meals delivered to our doorsteps with just a few clicks. We live in the most abundant era of food in human history. Yet behind this dazzling abundance lies a dark paradox.

For the first time in history, the overweight population outnumbers the hungry. Calories overflow, but essential vitamins, minerals, and fiber are severely lacking—this “malnutrition in fullness” is spreading like a new epidemic. This is not simply a matter of individual greed or willpower. It stems from a fundamental change in how we produce, consume, and think about food. This article investigates how modern dining fell into the strange trap of “high calories, low nutrition” and why the responsibility does not lie solely with us, using concrete domestic and international examples.

1. The Era of ‘Edible Substances,’ Not ‘Food’

Much of what we eat today is no longer “food” in the traditional sense. It is closer to “industrial edible substances” mass-produced in factories. Ultra-processed foods made from sugar, refined grains, and various additives have conquered tables worldwide with their low cost, convenience, and addictive flavors that stimulate our brains.

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Global Standard Taste: The World Eats the Same Snacks

Over the past decades, multinational food corporations have spread the “Global Standard Diet” worldwide. This diet replaces local traditional foods with universally available items like potato chips, soda, cereal, and frozen pizza. As a result, global food cultures are becoming homogenized, and children in developing countries are first accustomed to multinational snack flavors instead of traditional home-cooked meals. This threatens not only taste preferences but entire regional agricultural and food culture ecosystems.

The Transformation of Korean Cuisine: The Crisis of ‘Home Meals’ and the Rise of Convenience Foods

Korean dining is not immune to this trend. Traditional Korean meals balanced with rice, soup, and various vegetable side dishes have undergone significant changes amid Westernization and industrialization. Rice consumption has declined, while meat, bread, and instant food consumption have surged. The “quick” culture pushed complex traditional dishes off the table, replaced by ultra-processed convenience foods like ramen, frozen dumplings, and instant rice. The rise of single-person households has accelerated this trend. For many Koreans now, “home-cooked meals” mean convenience store lunch boxes, delivery food, or ready-to-heat retort pouches rather than a mother’s homemade touch. In gaining convenience, we are losing nutritional value and diversity in our food.

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2. Our Body’s ‘Calorie Bug’: Genes That Remember Starvation

Our bodies evolved over tens of thousands of years to survive famine. The “thrifty gene” that efficiently stores calories was essential for survival during food shortages. But in today’s calorie-rich environment, this gene has become a ‘bug’ threatening our health.

The Tragedy of India: ‘Thin-Fat’ Obesity and Diabetes Explosion

India dramatically illustrates the tragedy of modern diets. There, malnutrition and obesity can coexist within one person’s lifetime or even within one family. Particularly notable is the “thin-fat” phenotype. Babies born to mothers who experienced poor nutrition during pregnancy are programmed in “thrifty mode” to conserve calories in the womb. When these children later encounter a Westernized high-calorie diet, their bodies become confused. Unable to handle the calorie surplus, fat accumulates internally, resulting in a thin appearance but with high visceral fat and blood sugar levels—“thin-fat” obesity—which leads to a surge in diabetes. This painful example shows how vulnerable our bodies are when diets change rapidly within a generation.

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Korea’s Compressed Growth and Compressed Dietary Diseases

Korea also bears the shadow of “compressed growth.” In just half a century, it rose from war devastation to a global economic powerhouse, and its nutritional status changed dramatically. The generation that once worried about food shortages quickly became one concerned about obesity. Starting with wheat introduced through U.S. aid after liberation, which cracked the rice-centered diet, rapid economic growth brought Westernized eating habits. Unlike the gradual dietary shifts over generations in the West, Korea was exposed to high-fat, high-calorie diets in a very short time. Our genes could not keep pace with this rapid change, making chronic diseases like diabetes, hypertension, and heart disease national health threats affecting not only middle-aged but also younger populations.


3. Drinking Calories: The Sweet Trap

Another cunning trap of the modern diet is “liquid calories.” Unlike solid food, our brains do not register calories consumed in liquid form well and do not trigger fullness signals. We can consume hundreds of calories without feeling full.

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Cola Swallowing Mexico

Mexico is one of the world’s highest per capita consumers of soda, with devastating consequences. In some regions, clean drinking water is scarce, making cola a daily substitute. It is not uncommon to see babies fed cola from bottles. Aggressive marketing and distribution dominance by large beverage companies have fueled this trend. As a result, Mexico faces some of the world’s highest rates of childhood obesity and adult diabetes, a stark warning of how liquid calories can undermine a nation’s public health.

South Korea’s Coffee Republic and ‘Sugar Coffee’

Korea’s love for coffee is so intense that there is a saying, “coffee more expensive than rice.” But is what we drink at cafes really “coffee”? Beyond Americano, menus are filled with caramel macchiatos, vanilla lattes, brown sugar bubble tea, and various fruit smoothies and ade drinks. These colorful beverages share one thing: massive amounts of sugar, syrup, and cream. Drinks with calories exceeding a bowl of rice are casually consumed as “after-meal desserts.” Korea’s cafe culture has become a major route for excessive sugar and liquid calorie intake.

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Conclusion: Reclaiming Our Nutritional Sovereignty

Our dining tables are complex battlegrounds shaped by giant food industry marketing, a society chasing efficiency, and our bodies’ ancient instincts that remember starvation. Maintaining healthy eating within this vast structure is a challenge that cannot be solved by individual willpower alone. Yet before resigning and blaming the system, there are small shifts in thinking we can try.

First, “read the back, not just the front of food packaging.” Instead of being swayed by flashy words like “organic,” “well-being,” or “additive-free,” develop the habit of carefully checking nutrition labels and ingredient lists. Try to distinguish whether what you eat is real “food” or just an “edible substance.”

Second, “rediscover the taste of real food.” Step back from the intense, immediate pleasure of sugar and additives to find the subtle sweetness of vegetables, the savory aroma of well-cooked rice, and the fresh tang of seasonal fruits—flavors our tongues have forgotten.

Third, “have the courage to fall behind trends.” Rather than chasing media-driven superfood fads or lining up at trendy restaurants, listen carefully to what your body truly needs. The journey to reclaim our dining tables begins not with grand slogans but with small daily questions before each meal: “What am I eating right now?” When we can answer this honestly, we take the first step out of the calorie trap and back into nutritional sovereignty.

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