The Paradox of Incentives: The Power That Creates Heroes and Fools
7 min read
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Nudge
Default Options: Behavioral Economics for Those Who Fail to Save
6 min read
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Behavioral Economics: Breaking the Myth of the Rational Human
8 min read
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The Enemy Within: Why Do New Year’s Resolutions Always Fail?
12 min read
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광고
Why Do We Do It Even Though We Know We'll Regret It?
12 min read
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